Corporate Social Initiatives

ARC documented a new generation of Roots athletes as Olympic gold medalists, Scott Moir and Tessa Virtue fulfill a childhood dream of Roots sponsorship. Roots prides itself on encouraging amateur sports and welcoming emerging athletes to the Roots family.

ARC created the following video series from interviews with industry leaders, suppliers and fishermen discussing the improvements being made to managing wild British Columbia salmon. Their insight provides an understanding of the challenges facing seafood stocks and the ocean ecosystem, the efforts being made to preserve wild salmon, and the plan to implement responsible sourcing and fishing improvements.

Dr. Bob Willard, leading author of The Sustainability Advantage and expert on corporate social responsibility, commissioned ARC to create the DVD presentation to accompany his latest book, The Sustainability Champion’s Guidebook.

ARC covered the Social Tech training hosted by Web of Change and MaRS Discovery District. The event brought together social innovators and organizations that are using social media in order to make a significant change in the world.

ARC was asked to tell the story of how The NMP, originally conceived as a dissertation project, was designed to enable corporations, students and charities to learn from each other while creating a stronger society by providing administrative dollars for Canadian charities.

ARC was asked to make a film for the J. W. McConnell Family Foundation’s “Change in Action” videos to advocate the growth of social innovator Anil Patel’s Timeraiser event to a National Scale.

Molson teamed up with ARC to design and implement a series of Video Logs (VLOG) to appear in their community Blog that highlights Molson’s “Proud to Play Our Part” volunteering and philanthropic initiatives. Travelling across Canada, ARC is documenting Molson in their activities of giving back to their communities.

Framework needed a video to document the setting up of their annual Toronto Timeraiser event so other cities hosting the event can see the process unfold.